Saturday, November 01, 2014

Folio: March, 2009

944 Media Acquires Regional Style Magazine
By Jason Fell

“Acquiring a complementary company like Six Degrees is a smart move for 944," according to Regional Media Advisors president Kim Mac Leod, because it "affords them two opportunities: generate additional revenue from the same market with a different product, and expand the company’s 944 footprint into the markets already being served by the acquired company without the traditional time-to-market delay. Regional publishing companies can maximize their margins by going deeper into existing markets before they expand into new ones, and this permits 944 to do both efficiently.” Read more...