Friday, September 19, 2014

Folio: January 1, 2009

Why Would Anyone Launch a Print Magazine Today?  Publishers Who Do It Right Are Finding Print Still Has Legs
By Vanessa Voltolina and Matt Kinsman

“A few publishers have used this timeframe (smartly), to launch the new print products that they’ve wanted to do, which they know will work, and which as yet have no competitors,” continues Mac Leod. “Launching a business in a recession can be good business, because it allows the new magazine time to develop recognition in the marketplace, so that by the time the advertising market starts to come back strongly, the new product has already established a foothold.” Read more...