Friday, October 24, 2014

Folio: December, 2008

Economic Downturn Has Hit Regionals, But Some Seeing Opportunity to Grow
By Jason Fell

“Generally, regional publications have responded differently to economic slowdowns than national publications because regional advertisers are not impacted by the same issues as national advertisers," says Kim Mac Leod, president of Regional Media Advisors, an M&A advisory company for the regional market. "Each type of regional magazine—city or area-focused lifestyle, alternative newsweeklies, business journals and special interest, to name a few—has its own challenges." Read more...