Friday, April 25, 2014

Folio: January, 2007

Brand Extensions for City and Regional: Interview with Kim Mac Leod, President, Regional Media Advisors, LLC
By Matt Kinsman

"And if it’s every publishers’ dream to build a franchise they can eventually sell for a huge return, solid brand extensions can raise the value of the entire property. “Brand extensions are extremely important for a city and regional publication,” says Kim Mac Leod, president of Regional Media Advisors, a firm specializing in strategic assessments and mergers and acquisitions for regional magazines. " Read more...