Wednesday, July 23, 2014

Regional Publishers Share 200 Revenue-Generating Ideas
By Jason Fell

“The purpose of the survey was to give back to the industry that we serve—regional publishers—and help them at a time when many of them need it most,” Regional Media Advisors president Kim Mac Leod told FOLIO:. Read more...

Why Would Anyone Launch a Print Magazine Today?  Publishers Who Do It Right Are Finding Print Still Has Legs
By Vanessa Voltolina and Matt Kinsman

“A few publishers have used this timeframe (smartly), to launch the new print products that they’ve wanted to do, which they know will work, and which as yet have no competitors,” continues Mac Leod. “Launching a business in a recession can be good business, because it allows the new magazine time to develop recognition in the marketplace, so that by the time the advertising market starts to come back strongly, the new product has already established a foothold.” Read more...

Economic Downturn Has Hit Regionals, But Some Seeing Opportunity to Grow
By Jason Fell

“Generally, regional publications have responded differently to economic slowdowns than national publications because regional advertisers are not impacted by the same issues as national advertisers," says Kim Mac Leod, president of Regional Media Advisors, an M&A advisory company for the regional market. "Each type of regional magazine—city or area-focused lifestyle, alternative newsweeklies, business journals and special interest, to name a few—has its own challenges." Read more...

Regional Acquires, Shutters Competing Magazine
By Jason Fell

“Acquiring Washington CEO was a good strategic move for Tiger Oak,” says Kim Mac Leod, president of Regional Media Advisors. “The title was a former competitor but smaller and a potential acquire by another publishing company. Folding it into the buyer's stronger magazine—Seattle Business—leverages the former subscribers of Washington CEO along with potentially some good staff, and strengthens Tiger Oak's foothold in the Seattle and surrounding markets."

“We've seen several of these types of sales to market competitors and it strengthens the regional publishing sector as a whole,” Mac Leod added. Read more...

Newspaper Publisher Acquires Worcester Magazine
By Jason Fell

“It’s actually an appropriate title for a traditional newspaper to buy, because it reaches an audience that the traditional papers are losing, namely younger readers, as well as giving them some traction with advertisers they may not otherwise get,” said Kim Mac Leod, president of Regional Media Advisors, an M&A advisory company for the regional market. Read more...

PE Firm Acquires Minnesota Regional Publisher
By Jason Fell

“Minnesota Business is the main title there, and no doubt Petters will focus the business around it and other products that can be leveraged,” says Kim Mac Leod, president of Regional Media Advisors, an M&A advisory company for the regional market. “Petters is a private equity group that appears not to have other media assets, so it seems to be a fit that they will make into a good one rather than the other way around.” Read more...

Making the Case for Recession-Proof City and Regional Titles
By Jason Fell

Over the last few years, regionals have trended toward vertical launches—business journals, home/design magazines, luxury titles—that have a more narrow audience and cover smaller geographic regions. “Regionals are going through and will continue to go through their own normal consolidation, albeit for different reasons than national titles,” says Kim Mac Leod, president of Regional Media Advisors, an M&A advisory company for the regional market. Read more...

City and Regional Mags Still a Seller’s Market: Interview with Kim Mac Leod, President, Regional Media Advisors, LLC
By Matt Steinmetz

"Mergers and acquisitions activity remains lively throughout the media and information industry. The market maintained its brisk pace through the first quarter of 2007 according to the Jordan, Edmiston Group Inc., which reported 207 transactions valued at nearly $13 billion. Thirty-one of these transactions through March were in consumer and business-to-business magazines, six more than 2006’s first quarter." Read more...

 

Brand Extensions for City and Regional: Interview with Kim Mac Leod, President, Regional Media Advisors, LLC
By Matt Kinsman

"And if it’s every publishers’ dream to build a franchise they can eventually sell for a huge return, solid brand extensions can raise the value of the entire property. “Brand extensions are extremely important for a city and regional publication,” says Kim Mac Leod, president of Regional Media Advisors, a firm specializing in strategic assessments and mergers and acquisitions for regional magazines. " Read more...

 

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