Thursday, May 25, 2017

Folio: April, 2008

Making the Case for Recession-Proof City and Regional Titles
By Jason Fell

Over the last few years, regionals have trended toward vertical launches—business journals, home/design magazines, luxury titles—that have a more narrow audience and cover smaller geographic regions. “Regionals are going through and will continue to go through their own normal consolidation, albeit for different reasons than national titles,” says Kim Mac Leod, president of Regional Media Advisors, an M&A advisory company for the regional market. Read more...