Thursday, May 25, 2017

Folio: October, 2010

M&A Advisor: Regional Publishers Need to be Brand-Focused: Kim Mac Leod defines regional publishing market today as 'Geo Media'
By Jason Fell

With magazine publishers fightin tooth and nail for advertising dollars, and finding themselves up against a slew of new competitors and distribution channels, Regional Media Advisors president Kim Mac Leod says regional publishers need to stop thinking of the print magazine as their main focus and to instead put their brand at the center of their plans, expanding it across as many platforms as makes sense.  Read more...